The Rise of Sponsored Content Online – Inevitable?
There was a time when newspapers sold ads and used that […]
View ArticleDoes Aereo Threaten Broadcasters’ Ability To Price Discriminate?
In the US, those with TV antennas are able to receive u […]
View ArticleShould Dogsitters Be Unhappy With DirecTV’s New Dog TV?
Dog-sitters and dog-walkers, pay attention. Your profes […]
View ArticleOnline Ads – Amazon’s Next Frontier?
So it appears that Amazon has been quietly building its […]
View ArticleCreating Sofia – Disney’s Creativity and Marketing Genius At Work
Recently I talked about how Disney’s Sofia The Fi […]
View ArticleWhat’s With DirecTV Ordering Its 2nd Original Series?
Does everyone ultimately want to become like HBO? The l […]
View ArticleCount On Amazon To “Crowdsource” TV Pilot Approvals
Decades from today, will the media industry look back a […]
View ArticleNetflix, 8000 Free Trialers and The House of Cards
When, for $100m, Netflix commissioned a new season of H […]
View ArticleWalmart and Superman – A Brand Building and Consumer Behavior Exercise?
Walmart is going to let you watch the new Superman movi […]
View ArticleReed Hastings – On The Future of Video
Netflix CEO Reed Hastings wrote a 11 page essay on the […]
View ArticleSo How Does Netflix View Amazon?
Interestingly, Reed Hastings mentions Amazon only thric […]
View ArticleOld and New Media Want Each Other’s Audiences
HuffPost Live, for those that have not seen it…live, is […]
View ArticleYouTube, Others Seek To Capture TV Ad Dollars
That many young viewers and perhaps some older viewers […]
View ArticleWant Quality Online Content? Pay Up.
The Financial Times reported earlier this week that som […]
View ArticleWith Billions At Stake, Hollywood Localizes Its Products For China
What do you do if you want a slice of a $2B movie marke […]
View ArticleUsing Data To Optimize A Movie’s Box Office Success
The Interwebs are abuzz today with the news that a smal […]
View ArticleGoogle’s Music Service – Catching Up or Getting Started?
Google unveiled its new music service, Google Play Musi […]
View ArticleSince You Can’t Lobby Congress To Ban DVRs…
What do you do when you want to prevent viewers from DV […]
View Article
